OSMOSIS COMPLEX TECHNOLOGY

At the heart of our innovation are two essential components: Hydration and Nutrition.
Find the perfect balance of hydratation and nutrition with our unique Osmosis Complex technology, which works to calibrate your hair’s moisture content to give it the shine you love and the lasting colour you crave.

Hydration:
Carefully selected natural ingredients known for their hydration properties for a healthy look that lasts: Glycerin, Vitamine E, Seaweed and Citric Acid.

Nutrition:
Infuse nutrition into your hair to keep it stunningly healthy with these hand-picked essences.

Unveil the secret to radiant, long-lasting hair with Osmosis Complex Technology – where hydration and nutrition unite for the perfect hair care experience.

Organic Essences

Organic Avocado Oil
Natural properties protect against free radicals. Treats the hair fiber. Properties of hydration and porosity equalizer.

Organic Shea Butter
Anti-inflammatory and antibacterial. Improves shine and overall appearance of hair. Protects hair against hot styling tools and chemical treatments.

Organic Pomegranate Seed Oil
Antioxidant that helps distribute the pigments uniformly within the cortex. Contributes to the longevity of colour and provides ultimate shine.

Organic Evening Primrose Oil
Protects the hair and scalp. Helps keep moisture inside the cortex.

Styling with Calura

By Stephanie Goguen @sgoguenhair

Formulas

Goal: To create a beautiful dimensional brunette that is low maintenance while looking expensive. Create this look: Calura Permanent 6-318/6GAB | Calura Permanent 8-318/8GAB | Calura 20Vol (6%) Developer | Calura Demi Effect Developer LotionStep 1: Hair Pops15 Foil Placement Lightening technique using Blacklight Cool Toned Blonde Lightener with 20Vol (.6%) Blacklight Smart Developer with Smart Concentrate.Step 2: Create Depth As the foils are processing, create lower lights by painting Calura Permanent 6-318/6GAB with Calura Permanent Developer 20Vol. (6%) with Smart Concentrate. Allow to process for 30 minutes.Step 3: Tone Once your foils are done processing, tone using Calura Permanent 8-318/ 8GAB and Calura Demi-Effect Developer lotion. Allow to process for 10 minutes

Formulas

Goal: To create a beautiful dimensional brunette that is low maintenance while looking expensive. Create this look: Calura Permanent 6-318/6GAB | Calura Permanent 8-318/8GAB | Calura 20Vol (6%) Developer | Calura Demi Effect Developer LotionStep 1: Hair Pops15 Foil Placement Lightening technique using Blacklight Cool Toned Blonde Lightener with 20Vol (.6%) Blacklight Smart Developer with Smart Concentrate.Step 2: Create Depth As the foils are processing, create lower lights by painting Calura Permanent 6-318/6GAB with Calura Permanent Developer 20Vol. (6%) with Smart Concentrate. Allow to process for 30 minutes.Step 3: Tone Once your foils are done processing, tone using Calura Permanent 8-318/ 8GAB and Calura Demi-Effect Developer lotion. Allow to process for 10 minutes

Formulas

Goal: To create a beautiful dimensional brunette that is low maintenance while looking expensive. Create this look: Calura Permanent 6-318/6GAB | Calura Permanent 8-318/8GAB | Calura 20Vol (6%) Developer | Calura Demi Effect Developer LotionStep 1: Hair Pops15 Foil Placement Lightening technique using Blacklight Cool Toned Blonde Lightener with 20Vol (.6%) Blacklight Smart Developer with Smart Concentrate.Step 2: Create Depth As the foils are processing, create lower lights by painting Calura Permanent 6-318/6GAB with Calura Permanent Developer 20Vol. (6%) with Smart Concentrate. Allow to process for 30 minutes.Step 3: Tone Once your foils are done processing, tone using Calura Permanent 8-318/ 8GAB and Calura Demi-Effect Developer lotion. Allow to process for 10 minutes

Formulas

Goal: To create a beautiful dimensional brunette that is low maintenance while looking expensive. Create this look: Calura Permanent 6-318/6GAB | Calura Permanent 8-318/8GAB | Calura 20Vol (6%) Developer | Calura Demi Effect Developer LotionStep 1: Hair Pops15 Foil Placement Lightening technique using Blacklight Cool Toned Blonde Lightener with 20Vol (.6%) Blacklight Smart Developer with Smart Concentrate.Step 2: Create Depth As the foils are processing, create lower lights by painting Calura Permanent 6-318/6GAB with Calura Permanent Developer 20Vol. (6%) with Smart Concentrate. Allow to process for 30 minutes.Step 3: Tone Once your foils are done processing, tone using Calura Permanent 8-318/ 8GAB and Calura Demi-Effect Developer lotion. Allow to process for 10 minutes

TIPS ON HOW TO SELL RETAIL by @ninatulio

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