Blogs

Gender Neutral Pricing in your salon

Gender Neutral Pricing in your salon

The salon is a place where people come to feel relaxed and more so feel comfortable. Did you know that 93% of people have been misgendered during ...

DUSK TO DAWN FORMULATION INSPO by Ali Romano

Question: What excites you about the Seasonal Shades Limited Edition Dusk to Dawn Collection?Answer: The Dawn series allows me to add SO much more...

DUSK TO DAWN FORMULATION INSPO by JLADNER

Movement never felt so limitless This statement is a call to action to seek out the life you want and deserve with powerful sunset-to-sunrise hu...

Time to Mix it up with Calura Gloss!

Oligo did it again and gave us what we wanted – CALURA GLOSS MIXERS Before I share more about these 7 NEW Mixers (or to some they may be referred t...

4 Tips to Elevate your retail sales

Do you feel stuck when it comes to retail? Do you often think maybe my clients don't want me to talk about products? Or what about feeling like you...

How a seasonal collection can give you a “boost”

Seasonal Collections or short term color collections are not only great to boost your creativity and give you something new to get your hands into...

Luminous Blondes with 8ULTRA

Achieving softer more luminous blonde results for guests with higher percentages of white hair can be challenging at times depending on desired le...

Seasonal Shades: Movement never felt more Limitless by JLadner

Written by @itsmrjladner When was the last time you felt limitless? This collection is an exact representation of that feeling; and NOW is the tim...

The importance of a TWO part consultation

Did you know consultations are one of the things that determines whether a client will rebook and return to your salon? A solid consultation builds...

Do your products align with your brand?

When you think about your brand and what it stands for. Does your product line and colour line reflect your brand and brand mission? If you think a...

Why it’s worth the SWITCH

THE SCIENCE behind Calura, and why it’s worth the SWITCH. We must consider how much our industry has changed; it’s become far more innovative and...

PERMANENT OPAQUE vs. TRANSLUCENT Coverage

What type of coverage are you looking for and how can that affect reflection and absorption of light? It all breaks down to two words: Opaqueness...

Why a price increase is important?

Raising your prices is not only important. It’s necessary in today’s business. If you are working off of prices from two years ago you are most lik...